A) She is a woman programmer. B) She has “reverse engineered passion.” and C) she tells us what “cognitive seduction” is. That is so geeky cool!

Kathy Sierra is a best-selling author of computer-related books… but she has given a lot of thought to human passion, engagement and “flow” and how to tap into it.

She has a lot to say about what gets people excited, and how to use that to market your books… as well as meet the person of your dreams(!)

She talks here about how to make topics that are intrinsically uninteresting, interesting by using imagery, refusing to “dumb down” and tapping into Hollywood techniques and a lot more.

Definitely worth giving it a view.