09
Sep
Posted by: IndieBookMan, stored in: A/V Club, Marketing, Reviews and tagged: ReaderViews, trailers, video
Our friends down at ReaderViews are offering a pretty great deal on video trailers for books. We’ve covered video trailers — and how important they can be — before here at the IndieBookMan and here is a great affordable opportunity to get in on the action. A good trailer can cost many hundreds of dollars, often into the thousands, so this really is a great opportunity.
They have dropped their price from $310 to $175, but this price is only available September 8 to 15th, so you should probably jump on this deal now!
Here is the sort of thing you are looking at – I guess the voice-over costs extra. Pretty slick in any case:
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By Brad Grochowski
Brad is the IndieBookMan. He is the founder and owner of AuthorsBookshop.com, and his book is The Secret Weakness of Dragons.
September 11th, 2010 at 3:22 PM
The only book trailer discussions I have seen that make sense to me are for books that combine multimedia into the telling of the story, thus the books are usually e-books. What sayest thou oh, Brad?
September 22nd, 2010 at 11:29 AM
Well, I don't know. I think a trailer – even if it's for a more traditional book – is a good way to introduce people to the idea and basic character of your book. I mean, if it is expressed well. It's hard to get people to read a sample, and the cover image only conveys so much. But they _will_ watch a quick video, and dig deeper if it catches their interest.Plus, it gives you a great tool to spread your book around. I mean, as a blogger, I can say I would rather post a video about your book than the cover image. So, you are giving me more to work with in spreading the word. On your own blog etc, it can generate more attention too.The one thing I would say is… keep it short, and make sure it is well done. I don't understand the 4 minute book trailers. Snooz. NO book can sustain that. 20 seconds, 30 seconds, 1 minute TOPS and that's ONLY if it's really well done. 4 minutes of your books cover with a Ken Burns treatment isn't going to do you any good.That's what I sayest. What do you think about that?
September 23rd, 2010 at 11:22 AM
I think book trailers work or can work if they are part of an integrated marketing plan where all the platforms for marketing the book are in play. Otherwise, I think one spends lots of money on things that are just not working together. Telling the story of the story visually should be coordinated with telling it through the other media we have at our disposal.There be my thoughts today.
September 24th, 2010 at 12:11 AM
All marketing efforts should be a part of an integrated marketing plan though, no? I mean, if you are going to do it, you should do it right. And you should definitely look at how a video trailer fits in with the rest of your plan before going for it. I think we are in agreement there.
September 24th, 2010 at 7:39 AM
That makes me happy, to be in agreement. This takes me to the next point, how many see their marketing plans as put together by one source rather than hiring a bunch of different producers for their work? If done by too many cooks, well we know the end of that, right? Not trying to create a tempest in a teapot here, we have enough of that in the political realm.Mostly just working out some of my own thoughts. Using you, as it were, Brad, as a good and reliable sounding board.