The IndieBookMan Show returns this week with a look at Guerrilla Marketing.
Join us as we look at setting aside the traditional marketing strategies of ad buys and focus groups, and instead harness the blood, sweat and tears of good old-fashioned, do-it-yourself guerrilla marketing. Get attention for you book, and get it for free with [...]

It is the job of a publisher to know just where a book can sell if she chooses to publish a title. That being said all has changed with the advent of e-book marketing. Just as the whole publishing industry itself is going to be altered and the schools that support it will be too, [...]

Brad’s guest this week is going to be answering questions that I am asking myself as well. As an e-book publisher, my partners and I are struggling with the real world cases of how the traditional publishers have thus far taken advantage of or just plain demeaned a good deal of the writers out there.
It [...]

The real wealth of the traditional publisher is their backlist. What they have published over the years and kept in print.
Yet today’s traditional publisher does not seem to value this wealth or perhaps does not understand it. Much of it is going out of print.
Out of this travesty a new form of publishing is taking [...]